In this period of unprecedented worldwide societal change there are great opportunities for those who lead organizations. Especially those who want to make a distinct difference in the lives of people and society. However it takes more than just courage and desire to see change. We must also lead with clarity of vision, mission and a plan to execute it. Peter Drucker, author of the book, “The 5 Most Important Questions You Will Ever Ask About Your Organization”, is considered to be the father of modern management. In the book, he gives us five questions every leader should consistently ask themselves. I believe these are great questions to ask at the beginning of every New Year.
Here they are:
- What is your mission? What is the reason why you exist? You should never be afraid to revisit your mission to make sure it is still true. Also to make sure it is short, focused and easily understood.
- Who is your customer? Who is your primary target you are trying to reach and affect with your mission? This question really informs your plans in a significant way.
- What does your customer value? Once you know who your primary customer is then it helps determine what they value. In church planting we use tools like psychographics studies that show the aspirations and attitudes of those you are trying to affect.
- What are your results? What are you trying to accomplish and how do you measure it? You should have a systematic way of tracking results. Peter Drucker states “that progress and achievement can be appraised in qualitative and quantitative terms”.
- What is your plan? In what strategic ways are you going to accomplish your mission and see the results you want? These five questions are very powerful and can focus you very quickly. It’s the checklist that helps you make sure you and your team are going in the right direction.